There is a misperceived notion that economy and compact cars are the least expensive.
Car rental companies have taken a page out the hotels hand book and are using yield management based upon supply and demand.
For this example below, the rates are for a 4 day rental, you can see the midsize car $153.11 is less expensive than the economy and compact both!
Farther down, you will see that a pickup rental is offering even a better rate.
Economy 35.23D UNL .00 167.10
Compact 35.23D UNL .00 167.10
Midsize 31.58D UNL .00 153.11
Standard 36.35D UNL .00 171.39
Pickup 32.39D UNL .00 134.86
AIRPORT LOCATIONS VS LOCAL CITY RENTAL OFFICES
In locations where there are off airports locations, they may be overall cheaper as there aren’t any airport concession fees.
For this example, we are comparing DFW Airport vs DFW City area local edition office
Economy 35.73D UNL .00 225.36
Compact 35.73D UNL .00 225.36
Midsize 36.85D UNL .00 231.08
Standard 36.85D UNL .00 231.08
Full 36.85D UNL .00 231.08
Midsize SUV 38.28D UNL .00 238.38
Economy 40.98D UNL .00 192.59
Compact 40.98D UNL .00 192.59
Midsize 42.98D UNL .00 201.39
Standar 44.98D UNL .00 210.19
Full-size 45.98D UNL .00 214.59